D2C home and kitchen brand Home Essentials has secured $8 million (₹70 crore) in a Pre-Series B funding round led by 360 ONE Asset, with continued participation from early investor India Quotient. The capital infusion marks a pivotal moment for the fast-scaling startup as it transitions from a digital-first challenger to a broader omnichannel retail brand.
Founded in 2024 by brothers Tanishq Jain (CEO) and Divyam Jain (CMO), the Gwalior-born company was built to bridge the gap between expensive luxury home décor and low-quality, unbranded utility products. In just two years, Home Essentials has expanded from its small-town origins to a Gurgaon-headquartered operation serving more than one million customers nationwide.
The brand’s proposition centres on “design-first utility” — offering aesthetically appealing yet functional products across categories such as storage solutions, cookware, bathroom accessories and home organisation. With over 1,000 SKUs, it targets aspirational middle-income consumers seeking premium aesthetics at accessible price points.
Omnichannel Expansion in Focus
With fresh funding, Home Essentials plans to deepen its retail presence through a structured offline push. The company aims to open 20 experiential stores by 2026 across Tier I and Tier II cities, allowing customers to engage with its products physically — a key step in building brand trust in the home category.
The capital will also support category expansion into kitchen improvement and loose furniture segments, areas still dominated by unorganised players. Strengthening supply chain capabilities to integrate online and offline inventory systems forms another core focus, enabling a seamless omnichannel experience.
Targeting ₹500 Crore Revenue
India’s home and kitchen market, estimated at $31 billion, remains highly fragmented. By emphasising capital efficiency and disciplined growth, Home Essentials has positioned itself as a scalable alternative to both legacy players and informal market operators.
Sumit Jain, Senior Fund Manager at 360 ONE Asset, highlighted the founders’ execution capability and strong unit economics as key investment drivers. Looking ahead, the company aims to reach five million households and achieve ₹500 crore in annual revenue within the next three years.
As consumer demand shifts toward organised, design-driven home products, Home Essentials is betting that its blend of affordability, functionality and omnichannel reach can help it emerge as a leading destination for the modern Indian home.
