Mumbai-based women’s wellness and hygiene brand Nua has secured INR 35 crore in a pre-Series C funding round, marking a significant milestone in its growth journey. The funding was led by Mirabilis Investment Trust, with participation from industry stalwarts including Samir Singh, EVP for Asia at Colgate Palmolive and former Chair of Unilever SE Asia, and Shuchi Kothari, Head of DSP Family Office and SRF Limited.
Scaling Retail Presence and Product Innovation
The fresh capital injection is set to accelerate Nua’s ambitious plans to expand its retail presence and diversify its product portfolio across multiple key channels, including marketplaces, quick commerce, and offline retail. This latest round brings the company’s total funding to USD 21.5 million, backed by a roster of notable investors, including Lightbox VC, Kae Capital, Bollywood actress Deepika Padukone, and former Unilever Global President Vindi Banga.
Ravi Ramachandran, CEO and Co-founder of Nua, shared his enthusiasm for the company’s remarkable growth, stating, “The past 12 months have been exceptional for Nua. Not only have we turned profitable, but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed INR 100 crore net revenue ARR in Q3, and are now on track to reach INR 150 crore net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves.”
A Journey of Innovation in Women’s Wellness
Founded in 2017 by Ravi Ramachandran, Nua has been at the forefront of transforming women’s wellness in India. What started as an innovative brand offering toxic-free sanitary pads has evolved into a holistic provider of personalized and comprehensive wellness solutions for women. Today, Nua’s expanding portfolio includes period panties, intimate hygiene products, cramp-care solutions, post-partum care products, and skincare solutions designed for cyclical acne.
Over the past year, Nua has significantly enhanced its product line-up, launching extra-long night pads, disposable period panties, menstrual cups, and post-partum care essentials. These products are now widely accessible via Nua’s website and leading e-commerce platforms, including Zepto, Amazon, and Flipkart.
Investors Back Nua’s Vision for Menstrual Health Transformation
Speaking on the investment, Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust, remarked, “We look forward to a great journey with Nua in reshaping the menstrual health landscape in our country. The team has demonstrated exceptional growth and a clear path to sustained profitability while serving a greater purpose normalizing conversations around menstrual health, offering holistic solutions, and empowering women with better choices. Nua’s broad product portfolio and strong presence across channels position it well to serve a growing tribe of women seeking exceptional performance, value, and convenience.”
Paving the Way for Future Growth
As Nua continues to disrupt the women’s wellness space, this latest funding round is a testament to its strong market positioning, innovative product strategy, and commitment to women’s health. With profitability in sight and ambitious expansion plans underway, the company is poised to redefine how women’s wellness products are perceived and consumed in India.
With a clear vision, robust backing, and an expanding consumer base, Nua is on track to set new benchmarks in the industry. If the current trajectory continues, the brand is well-positioned to become a dominant force in the evolving landscape of women’s hygiene and wellness solutions.
