In the world of health and wellness, personalization is the next frontier. Gone are the days of generic diet plans and one-size-fits-all fitness routines. Today, consumers are looking for tailored solutions that cater to their unique genetic makeup, lifestyle, and nutritional needs. This shift was at the heart of a recent conversation between Ashu Agrawal and Dr. Sajeev Nair, the founder of Vieroots, a company dedicated to personalized health solutions.
“We are providing personalized health and wellness solutions,” Sajeev explained. “Starting from your genetic profiling up to metabolic testing, and then creating a personalized lifestyle modification program for you.” His approach isn’t just about offering a product—it’s about offering a complete system designed to optimize an individual’s well-being.
The Science Behind Personalization
Dr. Sajeev Nair has spent more than two decades in the wellness industry, initially selling nutritional supplements before diving deep into research on human performance. His journey led him to a significant realization: wellness is highly personal. “People think that you go to the gym or take some supplements and your wellness is taken care of, but the deeper you go, you realize it’s a highly personalized subject.”
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This philosophy led to the creation of Vieroots, which provides cutting-edge Epigenetic Lifestyle Modification program based on genetic testing to assess individual predispositions to various health conditions. “We created the most comprehensive genetic testing panel in the country, way back in 2019,” he shared. The goal is not just to identify risks but to offer solutions. “People are not that interested in knowing about their possible diseases—they want solutions.”
The Rise of Functional Beverages
One of the most innovative aspects of Vieroots’ approach is its use of functional beverages. Dr Sajeev recognized that people don’t enjoy taking pills and capsules, so he developed a range of health-focused drinks. “We have an interesting coffee with Arabica extract, Ashwagandha, Brahmi, and ginseng,” he described. These ingredients are carefully selected for their cognitive and wellness benefits.
Another product is a drinkable blend of curcumin and MCT oil, designed to combat inflammation—one of the most common health concerns today. “Inflammation is very common amongst people, and we wanted to provide a solution that is easy to consume.”
Vieroots also offers ‘BioFiber’ drinks that combine probiotics and prebiotics, as well as a 100% pure meal replacement shake, namely ‘NutriVie.’. “When you’re traveling, you don’t have to worry about what to eat,” Dr Sajeev said, emphasizing the convenience factor of their products.
The Market for Personalized Wellness
Ashu Agrawal raised an important question: how big is the market for personalized health and functional beverages, particularly in a fragmented market like India? Sajeev pointed to global trends, citing a Deloitte report predicting that preventive health and well-being will contribute more than 60% of the healthcare industry by 2040.
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“In India, the nutraceutical industry is growing at a CAGR of 26-28%,” he said. Functional beverages, in particular, are experiencing a boom, with global projections exceeding $500 billion. “Every aspect of preventive health and well-being is growing faster, and people are becoming more aware.”
While traditional soft drinks still dominate the market, the shift toward healthier alternatives is undeniable. “People are not completely avoiding Pepsi or Coca-Cola, but there is a huge population looking for healthier, tastier options.”
The Future of Personalized Health
Vieroots is now taking things a step further with technology integration. “We are coming out with a super app called TRIGR, which will continuously monitor and measure your health,” Sajeev revealed. The app, powered by AI, will provide users with personalized lifestyle modification plans based on real-time data.
As the conversation wrapped up, one thing was clear: the future of wellness is deeply personal. Whether through genetic testing, functional beverages, or AI-driven health solutions, Vieroots is at the forefront of a movement that is reshaping the way people approach their health. “It’s about understanding what your body needs and making it easy and enjoyable to take care of yourself,” Sajeev said.
With the wellness industry evolving at an unprecedented pace, companies like Vieroots are proving that science, technology, and convenience can come together to create a healthier future for all.
