Gut health brand, The Good Bug, has collaborated with HRX, a renowned fitness brand co-founded by Hrithik Roshan, to introduce a groundbreaking probiotic product, Metabolically Lean Supercharged Edition. This product supports weight management and enhances gut health through a patent-pending probiotic blend.
We’re excited to partner with HRX in this launch – Co-founder
According to License India, Keshav Biyani, Co-founder, The Good Bug said, “Our flagship probiotic, Metabolically Lean, has received incredible customer love, inspiring us to continually innovate. With extensive global R&D, we’ve worked relentlessly to develop a groundbreaking supercharged formula to make an even greater impact. We’re excited to partner with HRX in this launch, who share our passion for health and wellness.”
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Meanwhile, Bollywood actor, Hrithik Roshan commented, “We at HRX are optimistic about our collaboration with The Good Bug, especially after I personally have experienced the benefits of the products on myself & my family over the last year. Through this launch, we aim to bring a holistic approach to fitness, and make advanced scientific solutions accessible.”
Furthermore, The Good Bug’s Co-founder, Prabhu Karthikeyan, added, “At The Good Bug, we believe in gut health as the foundation of overall wellness, and we will continuously endeavour to support individuals to take charge of their health with science-backed, affordable solutions. Our campaign with HRX underscores that every small step is a powerful move toward a healthier, happier self.”
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“At HRX, we’re committed to providing a holistic lifestyle approach for people to prioritise their overall health. Our partnership with The Good Bug is a natural extension of this mission, aligning perfectly with our goal to offer impactful, science-backed solutions for healthier living. This launch marks a significant step forward in our brand’s journey that aims to transform lives across India,” Afsar Zaidi, Co-Founder, HRX, stated.
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The product is priced at INR 499, making high-quality wellness accessible to all. This partnership follows The Good Bug’s successful $3.5 million Series A extension round, backed by Sharp Ventures and Fireside Ventures.
