Bengaluru: Luxury skincare label KASS has entered the Indian market with a clear focus on science-led, long-term skin health, positioning itself as the country’s first bio-intelligent skincare brand built specifically for Indian skin types and conditions.
Founded by Deepti Kulkarni, a trained skincare formulator and certified esthetician, KASS has been developed around a research-driven philosophy that looks beyond quick fixes and hero ingredients. Instead of targeting surface-level concerns, the brand’s formulations are designed to address the biological processes that influence skin behaviour over time. Each product uses layered combinations of bio-mimetic actives that work across multiple skin pathways, supporting the skin’s natural ability to repair, regenerate and maintain balance.
Product development for KASS has been carried out in collaboration with international bio-laboratories, with a strong emphasis on ingredient stability, absorption and compatibility. Several of the actives used are clinically validated and, in select cases, patented, underscoring the brand’s focus on measurable outcomes rather than cosmetic claims. The formulations blend advanced skin science with nature-derived components, aiming to suit India’s diverse climate conditions and increasingly urban lifestyles.
Kulkarni said the brand was shaped by a gap she observed in the domestic skincare landscape. Despite India’s long tradition of ingredient knowledge and ritual-based care, she noted that few homegrown brands were investing deeply in intelligent, globally benchmarked formulation science. KASS, she said, was created to bring a more thoughtful and root-cause-driven approach to skincare, one that prioritises skin health over short-term results.
The launch comes as India’s skincare market continues to expand rapidly. Industry estimates suggest the segment is growing at a compounded annual rate of 13 to 15 percent, driven by higher awareness, increased spending on personal care and growing trust in science-backed products. With consumers becoming more ingredient-conscious and outcome-focused, brands that combine credibility with performance are gaining traction.
KASS plans to build its presence gradually, positioning itself in the premium skincare space while focusing on education, transparency and long-term efficacy. By treating skin as a living, responsive organ rather than a cosmetic surface, the brand aims to carve out a distinct place in India’s evolving beauty market.
