Wonderchef, the premium kitchen appliance brand co-founded by Chef Sanjeev Kapoor and Ravi Saxena, is set to significantly expand its presence by doubling its exclusive brand outlets (EBOs) in the upcoming financial year. The company is placing a strong focus on South India, with Bengaluru at the core of its growth strategy, according to a press release issued on Tuesday.
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“South India is a key region for us, and Bengaluru has been particularly responsive to our smart kitchen solutions and innovations in healthy cooking. Expanding our retail network here allows us to engage more directly with our customers and offer them better access to our products,” said Kapoor.
Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu will be at the center of Wonderchef’s expansion efforts. With the southern region contributing around 30% of its total sales, the brand is eager to strengthen its market presence.
“Our goal is to empower home chefs by providing appliances that simplify cooking while ensuring delicious results. Growing our footprint in South India brings us closer to this vision,” added Saxena.
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To mark its expansion, Wonderchef recently opened its 30th exclusive brand outlet at Garuda Mall in Bengaluru. The event featured a special session titled “Master Hues of Health with Chef Sanjeev Kapoor,” where the chef led a live cooking workshop, interacting with attendees and sharing his culinary expertise.
Founded in 2009, Wonderchef offers a diverse range of cookware and premium kitchen appliances designed to make home cooking healthier and more enjoyable. With a catalog of over 600 products, the brand has built a robust omnichannel presence. It supports a network of 80,000 women entrepreneurs, operates numerous exclusive outlets, and is stocked in more than 22,000 retail stores. Additionally, Wonderchef has expanded its reach globally, now available in approximately 25 countries across five continents.
