Bengaluru-based WaterScience, a direct-to-consumer brand specialising in water filtration solutions, has raised ₹1.4 crore from Velocity, the growth capital platform backed by Peter Thiel’s Valar Ventures. With this, the company has now mobilised a total of ₹7 crore from Velocity since 2020.
The new infusion is earmarked for scaling up marketing campaigns, accelerating growth, and foraying into newer product categories beyond its current portfolio. Co-founder Pavithra Rao said the brand, which claims a presence in 2 million households, is eyeing an additional 1 million homes by the end of FY26. “We are committed to innovating across water solutions while expanding aggressively. Velocity’s backing helps us push harder on both reach and product innovation,” Rao added.
Founded in 2016, WaterScience operates in the non-drinking water filtration space, offering products for showers, taps, and whole-home systems. The company has been recording over 100 percent year-on-year growth, with distribution spanning Amazon, Flipkart, Shopify, and more than 1,000 offline retail partners nationwide.
The market for household water treatment in India, pegged at over $3 billion, is still dominated by drinking water purifiers. By focusing on non-drinking categories, WaterScience has carved a niche in areas often overlooked but with high repeat demand. The brand’s scale-up is also reflective of broader D2C momentum in home solutions, as rising awareness around water quality pushes more consumers to invest in household filtration systems.
With fresh funding in hand, WaterScience is expected to intensify its brand visibility in metros and tier-2 cities alike, while also diversifying its catalogue to capture more share of the growing urban water treatment market.
