Urban Harvest has quietly made a sharp strategic move by acquiring gourmet food brand Cocosutra in a Rs 2.5 crore all cash deal. Known primarily as a fast growing B2B fresh produce and food supply company, Urban Harvest is now stepping deeper into the premium consumer food space with this acquisition.
Founded with a focus on coconut based indulgent products, Cocosutra has built a loyal niche following for its drinking chocolates, hot chocolate mixes, spreads and dessert focused offerings. The brand positioned itself at the intersection of indulgence and better ingredients, appealing to urban consumers looking for premium alternatives without going fully mainstream. Over the years, Cocosutra found traction across online platforms, gifting segments and select retail outlets, especially in metro cities.
For Urban Harvest, the acquisition signals a clear intent to diversify beyond bulk supply and institutional clients. By bringing Cocosutra under its umbrella, the company gains access to a ready made brand, established SKUs and a consumer facing identity that would have taken years to build organically. Industry observers see this as a move to balance margins and reduce dependence on pure B2B volume driven growth.
The Rs 2.5 crore all cash nature of the deal also stands out at a time when many acquisitions are heavily stock based or deferred. It reflects Urban Harvest’s confidence in Cocosutra’s potential and the belief that premium packaged foods still have headroom for growth in India.
Going forward, the real test will be scale. With Urban Harvest’s supply chain strength and distribution reach, Cocosutra could move faster into modern trade, hospitality and export focused channels. If executed well, this acquisition may mark the beginning of a broader consumer brand portfolio for Urban Harvest, rather than a one off experiment.
