Swarovski, the renowned brand known for its jewelry, ornaments, and watches, has reported a 20% year-on-year growth in India and is optimistic about continued success as it broadens its presence with an omni-channel strategy.
Top Executive Shares his Enthusiasm
Nasr Sleiman, the Managing Director for Southeast Asia, India, and the Middle East at Swarovski, shared his enthusiasm about India’s market potential in an interview with ET Retail, stating, “India is full of opportunities. We see it as a rocket market, poised for significant growth in the coming years. It’s becoming one of the top markets for us, and we’re placing a strong focus on it, with great ambition and a variety of opportunities.”
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The brand’s performance in India has been impressive, with more than 20% growth, and Swarovski anticipates this momentum will continue or even accelerate in the future. The company is particularly excited about the expansion of its omni-channel approach, which is driving its growth. Additionally, Swarovski’s watch category has emerged as a leader in business share across its Asian markets.
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The Global Focus of the Business
Sleiman also highlighted the company’s global focus on lab-grown diamonds, describing the category as one of the fastest-growing sectors for Swarovski. He added, “We are working hard to educate consumers about lab-grown diamonds, emphasizing their sustainability and affordability, which we believe will attract more customers.”
