Primebook, the homegrown laptop brand that gained national attention on Shark Tank India, has wrapped up FY2024–25 on a high note. The company clocked an annual revenue run rate of ₹62 crore and sold over 60,000 units, proving there’s strong demand for its low-cost, Android-based computing devices in India’s value-conscious tech market.
The last quarter alone pulled in ₹15.6 crore, thanks to rising customer demand, better performance across online platforms, and sharper sales funnel execution. The company also saw operational gains — return rates stayed impressively low at under 4%, and average selling prices rose steadily throughout the year, thanks to improved product-market fit and brand positioning.
Primebook also made serious headway on Amazon, where it now runs at an annualized revenue pace of ₹12 crore from that marketplace alone.
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“This year gave us real proof that affordable, reliable computing has a huge audience in India,” said Chitranshu Mahant, Co-founder and CEO. “What started as an idea on Shark Tank is now in the hands of over 60,000 users — students, professionals, and educators — who need tech that doesn’t cost a fortune.”
Mahant also emphasized that the growing traction of PrimeOS, the brand’s custom-built Android operating system, will be central to its next phase. “We’ve built more than just a device — we’re creating an ecosystem that’s ready to scale,” he added.
With growing visibility, strong consumer feedback, and an expanding base of users, Primebook is now eyeing bigger moves in both the domestic and international affordable computing space.
