Pune-based travel and lifestyle label Scarters is preparing to step beyond its digital roots as it plans a calibrated offline foray through concept-driven exclusive brand outlets, aiming for 20 to 25 percent year-on-year growth.
Founded in 2017 by Darshan Shah, Scarters was built to address a gap the founder encountered personally. High-quality accessories for working professionals were scarce in India, often forcing customers to shop overseas. What began as a small bootstrapped venture with an initial investment of around ₹10 lakh has since grown into a profitable business valued at over $1 million.
Scarters positions itself between mass-market and luxury, targeting professionals who seek refined design, durability, and functionality without entering ultra-premium pricing. Its product portfolio spans three focused categories. Small accessories such as wallets, tech organisers, and passport holders are priced between ₹4,000 and ₹9,000. Bags and travel gear including backpacks, duffels, and laptop bags form the core revenue segment, retailing between ₹9,000 and ₹18,000. The brand’s newest vertical, cabin luggage, is priced from ₹25,000 onwards.
Rather than expanding aggressively across hundreds of SKUs, the company maintains a tight assortment of roughly 50 to 60 variants built around 25 core designs. The strategy prioritises clarity, consistency, and brand recall.
Currently operating as a digital-first brand through its own website and major marketplaces, Scarters is now evaluating offline formats that align with its customer profile. Airports are emerging as a priority, given the brand’s concentration of frequent flyers aged 25 to 50, largely based in Tier I and select Tier II cities. Compact experience zones, pop-up concepts, and curated installations at premium locations such as business hotels and cafés are also under consideration.
The offline rollout will begin with pilot formats over the next year, after which the brand plans a measured scale-up. Profitability and pricing power remain central to Scarters’ growth strategy, with the company continuing to invest in product innovation, design-led differentiation, and intellectual property creation.
As Indian consumers increasingly seek lifestyle upgrades over impulse purchases, Scarters is positioning itself to build deeper engagement through physical experiences while maintaining disciplined, sustainable growth.
