Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest, the fashion e-commerce giant has introduced ‘Dream Room Inspirations’, a generative AI-powered feature designed to enhance the home shopping experience.
A Visual-First Shopping Experience
Recognizing that home decor shopping is driven by visual aesthetics and personal style, Myntra’s Dream Room Inspirations offers users a curated, theme-based shopping experience. Instead of browsing isolated products, shoppers can now explore entire room looks — including furnishings, décor, serveware, and more — that align with their style preferences. With just a few clicks, users can visualize their dream spaces and purchase all the products featured in the look.
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Myntra’s Expanding Home Portfolio
The platform has rapidly expanded its home segment, now offering more than 500,000 styles from over 1,700 brands. To keep up with evolving trends, around 40,000 new styles are added every month. Top categories in Myntra Home include furnishings, décor, kitchen essentials, appliances, furniture, and mattresses.
“Our deep market reach and strong connection with premium shoppers, backed by a massive base of 70 million monthly active users, have given us the confidence to strengthen our position in the lifestyle segment,” said Sharon Pais, Chief Business Officer at Myntra.
She emphasized how the brand’s tech innovation is helping customers navigate their home decor journeys more efficiently. “With homes becoming an essential part of personal expression, we are using cutting-edge AI to simplify the discovery-to-purchase process while offering curated, on-trend selections,” Pais added.
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Riding the Lifestyle Wave
Myntra’s aggressive expansion in the home space is reflective of a larger shift in consumer behavior. Shoppers are increasingly seeking products that not only meet functional needs but also reflect their personal tastes. By integrating AI into the shopping experience, Myntra is positioning itself as a one-stop destination for both fashion and lifestyle products.
With the Dream Room Inspirations feature and an ever-growing catalog of brands and designs, Myntra is well on its way to redefining how India shops for home products.
