Thiruvananthapuram-based D2C fashion label MyDesignation is preparing for its most aggressive expansion yet, with a target to hit Rs 100 crore in annual recurring revenue by March 2026 and plans to launch in the UAE, UK and US later this year.
Founded in 2019 by husband-wife duo Swaroop Krishnan and Gopika Menon, the brand blends Kerala’s cultural motifs with global streetwear influences under the tagline Wear Your Vibe. Operating on a direct-to-consumer model, MyDesignation has served nearly 500,000 customers, aiming to double that figure within 12 months.
The company raised Rs 10.7 crore in seed funding from Multiply Ventures, Veltis Capital, Sattva Ventures, Dominor Investment Holdings and Green Trunk Ventures. Since the funding closed, revenue has scaled nearly fivefold in five months, with current ARR standing at Rs 60 crore. FY 2024–25 revenue was Rs 16 crore, up from Rs 7.5 crore the previous year.
Over 90 percent of sales come from the brand’s website, with the balance from three profitable outlets in Lulu Malls across Kerala. Each store operates at 20 to 25 percent margins without offline ad spends. Expansion plans include 20 new outlets in the next year, starting with Bengaluru’s Indiranagar, followed by Mumbai and Hyderabad.
Shirts account for 60 percent of revenue, with T-shirts, oversized tees, jackets and bottoms making up the rest. Monthly repeat purchases hover at 30 to 35 percent. The brand’s eco-conscious practices include using only natural fabrics and dyes, avoiding plastic, sending seed packets with orders and planting one tree for every 100 purchases.
By FY 2028, MyDesignation aims to reach Rs 400 crore in revenue, supported by a planned Series A fundraise next year to accelerate offline and overseas growth.
