Medusa Beverages, one of India’s fastest-growing beer brands, is aiming to nearly double its sales volumes in the current fiscal year, targeting 1.8 to 2 million cases and revenues of around Rs 225 crore, up from Rs 155 crore last year, according to Avneet Singh, founder and CEO.
Founded in 2017 and operational since 2018, Medusa has carved a niche in the premium strong beer segment, offering 5.9% alcohol content beers that sit between mild and super-strong variants. “We are essentially the category creators for this alcohol percentage in India,” Singh said, noting the brand’s impressive 51-52% compound annual growth rate.
Currently, Medusa’s products, including a special beer range in collaboration with Warner Bros, are available across nine states. Delhi remains its largest market, followed by Uttar Pradesh, Haryana, Uttarakhand, and Chhattisgarh. Retail accounts for nearly 98% of sales, with HoReCa channels making up the remainder. The brand primarily caters to the 25-40 age demographic, leveraging quality, packaging, aftertaste, and a quirky brand personality to position itself as a lifestyle choice for young consumers.
To support expansion, Medusa operates through leased breweries in Uttarakhand, Punjab, and Chhattisgarh, while using Microsoft Dynamics ERP and Salesforce to enhance supply chain and sales efficiency. Singh acknowledged challenges, particularly Delhi’s state-controlled retail system, advocating for more modernized outlets with larger formats, refrigeration, and improved displays.
Despite these regulatory hurdles, the company is focused on scaling within India rather than diversifying into other categories or markets. “The Indian beer market offers tremendous growth potential. With global players eyeing India, our priority is to consolidate and scale locally first,” Singh said.
With a strong combination of brand identity, product quality, and operational expansion, Medusa Beverages is setting its sights on becoming a dominant player in the premium beer segment, shaping itself as a lifestyle and choice-driven brand for young Indian consumers.
