Little Spoon, the largest direct-to-consumer baby and kids’ food company in the United States, is on track to cross $150 million in net revenue this year, according to company executives. The milestone comes less than a decade after its founding and just a year after turning profitable in 2024.
Launched in 2017 by Ben Lewis and Angela Vranich, Little Spoon carved out a strong position in the crowded food market by targeting a niche often overlooked by big packaged food companies: clean, convenient, and nutritionally balanced meals for children. The company’s portfolio spans baby blends, toddler meals, snacks, and vitamins, with each product designed around rigorous sourcing standards and ingredient transparency.
Industry analysts point out that the brand’s success is striking not only because of its scale, but also because it has achieved nine-figure revenues without entering physical retail. While most packaged food companies rely on grocery distribution to drive volume, Little Spoon has grown entirely through its online subscription model, serving families across the country.
Executives attribute this growth to shifting consumer preferences among millennial and Gen Z parents, who have shown a greater willingness to pay a premium for fresh, minimally processed meals delivered directly to their doors. Since launch, the company has shipped tens of millions of meals and built one of the largest digital communities of parents in the United States.
With profitability secured and revenue scaling at double-digit rates, industry observers suggest Little Spoon could soon explore international expansion or strategic partnerships. For now, its ability to disrupt a traditionally retail-heavy category with a direct-to-consumer model has made it one of the most closely watched food startups in the country.
