India’s luggage market is on a strong growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 12 percent over the next four years to touch Rs 267 billion by 2028, according to a new report by Motilal Oswal Financial Services.
The sector, which had contracted to Rs 60 billion during the pandemic in 2020, has staged a sharp recovery, clocking a 37 percent CAGR between 2020 and 2023. Analysts link this rebound to a surge in air and rail travel, coupled with an uptick in weddings and destination ceremonies where luggage plays a key role in gifting and trousseau purchases. The wedding-heavy November–December 2024 period alone witnessed more than 4.8 million ceremonies, adding significantly to sales.
Branded players, currently holding 52 percent of the market, are expected to outpace industry growth as consumers shift away from unbranded goods toward more durable, stylish, and premium luggage. Three major companies—VIP, Samsonite, and Safari—already account for about one-third of the total market.
The mass segment, priced under Rs 4,000, dominates with a 60 percent share valued at Rs 102 billion. Safari leads this category with 16 percent, followed by Aristocrat and Kamiliant. The mid-tier, comprising 30 percent of the market, is driven by VIP (21 percent through VIP and Skybags) and American Tourister (17 percent), both targeting value-conscious urban buyers through omnichannel presence and curated ranges.
The premium end, making up around 10 percent, is growing rapidly with Samsonite holding 20 percent and Carlton 8 percent, buoyed by international travel demand. Digital-first direct-to-consumer labels are also gaining traction, especially among younger consumers drawn to minimalist design and influencer-led marketing.
