IKEA is preparing to fast-track its India growth story with a fresh expansion strategy, marking what its leadership calls the “second wave” of its journey in the country. After investing more than ₹10,500 crore in the first phase, the Swedish retailer now plans to roll out four to six new customer touchpoints every year, a significant acceleration from its earlier pace of one store every year or two.
Patrik Antoni, CEO of IKEA India, said the company is ready to scale its presence with a sharper omnichannel approach, new retail formats and a stronger supply chain. Upcoming additions will include flagship outlets in Noida and Gurugram, city-centre stores, planning studios and expanded digital platforms.
Localisation is set to be at the core of this strategy. IKEA currently sources about 30 percent of its products from India and aims to raise this to 50 percent by 2030. Partnerships are already in place with 45 suppliers, many of whom also cater to global markets. A new design centre will focus on Indian homes, emphasising sustainable and recycled materials, including locally sourced wood varieties.
Distribution capabilities are also being ramped up. The retailer operates a hub in Pune servicing western and southern India and has just opened a rail-connected centre in Gurugram to cover northern markets and direct-to-customer deliveries. On last-mile logistics, IKEA has already transitioned more than 90 percent of its fleet to electric vehicles and targets full electrification by 2030.
Jesper Brodin, CEO of Ingka Group, the largest IKEA franchisee, added that India’s growing role as both a sourcing hub and a retail market makes it critical for the brand in navigating shifting global trade dynamics. The company is also banking on the India-EU Free Trade Agreement to unlock new opportunities.
