Swedish furniture giant Ikea is set to launch online sales in Delhi-NCR and nine other cities this week as part of its expansion strategy in North India. This move will pave the way for its upcoming physical stores in Gurugram and Noida, which are set to open over the next few years.
In addition to full-scale stores, Ikea plans to introduce smaller city-center outlets in Delhi-NCR, supported by its newly opened 1.8 lakh sq. ft. Customer Distribution Centre (CDC) in Gurugram.
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The retailer’s online sales will also extend to Agra, Prayagraj, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi. This marks a significant step for Ikea, which is entering North India after establishing stores in Hyderabad, Mumbai, and Bengaluru over the past six years.
“We’re thrilled to enter Delhi-NCR, the largest market in India for home furnishings. We’ve been preparing for this moment, and now we’re ready to make our mark,” said Susanne Pulverer, CEO of Ikea India.
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Ikea has adopted a hybrid retail approach for India, starting with online sales before setting up physical stores. The company’s online business already accounts for 30% of its total sales, and it expects a strong response from Delhi-NCR and the other nine cities.
“The Delhi online market is as big as Bengaluru, and we anticipate a significant surge in demand,” said Bhavana Jaiswal, Ikea India’s e-commerce head. She added that online sales in the region would likely remain high until the physical stores open.
Ikea’s first full-size store in Delhi-NCR will be in Gurugram, expected to open in 2026, followed by a Noida store in 2028. To enhance accessibility, the company will also launch a dedicated app alongside its various retail formats.
