Handcrafted copper, brass and bronze brand P•TAL has secured 3 million US dollars (about ₹25 crore) in a Series A round led by VC Grid and Rainmatter, the venture fund backed by Zerodha cofounder Nithin Kamath. The round also saw participation from Connecticut Innovations, marking the US-based firm’s first investment in an Indian company.
Other investors joining the round include Anicut Capital, Zero Pearl VC, Jaipur Rugs Family Office, Livspace cofounder Ramakant Sharma, Genesis Luxury’s Sanjay Kapoor, CaratLane cofounder Avnish Anand, Atomberg’s Shibam Das, Innov8’s Ritesh Malik, Ekamya Ventures, the Salarpuria Group and LNB Group.
The company, which appeared on Shark Tank India and secured an all-sharks deal in Season 3, has scaled rapidly over the past two years. Revenues have jumped from ₹5 crore annual run rate (ARR) to ₹50 crore, and P•TAL now targets ₹150 crore ARR within the next 12 months.
Exports currently contribute over 55 percent of its sales, spanning the United States, United Kingdom, Europe and the Middle East. The brand expects international revenue share to climb to 75 percent in the next three to five years as it strengthens distribution abroad.
Co-founder and chief executive Aditya Agrawal said the fresh capital will be channelled into product development, technology-led supply chain efficiencies and community initiatives for its artisan base. “We want to redefine what Made in India means — craft rooted in tradition but designed for the future. Our goal is to build a brand that makes India proud on the global stage,” he said.
P•TAL, short for Punjab Thathera Art Legacy, works with traditional artisans in north India to create modern handcrafted metalware, blending design innovation with heritage techniques.
