Godrej has just dropped a new name into the dog food bowl—Godrej Ninja, a brand-new line of scientifically developed food for dogs, marking its official debut in India’s fast-growing pet food space. Backed by Rs 500 crore in planned investment over the next five years, the launch comes from Godrej Pet Care, the freshly minted pet-focused arm of Godrej Consumer Products Ltd.
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India’s pet care industry is booming, currently pegged at around Rs 6,000 crore, with pet food alone taking up a Rs 5,000 crore share. But there’s a big gap—despite more people bringing pets home, most still don’t use packaged food. That’s exactly where Godrej sees an opening.
“This isn’t just a new product—it’s a serious long-term play for us,” said Robert Menzies, CEO of Godrej Pet Care. “Godrej Ninja is the first step in building a full-scale business in the Indian pet space. We’re starting with nutritious, affordable dog food that doesn’t cut corners.”
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Godrej is launching its new range in Tamil Nadu first, tapping into one of the most pet-loving states in the country. “With 2 to 3 million households that have dogs, Tamil Nadu is a strong entry point for us,” Menzies added. “It’s also a state where Godrej’s consumer brands already have deep roots.”
