Burger Singh, the homegrown burger chain known for its Indian twist on classic fast food, is gearing up for major expansion across India. The company has announced plans to open over 200 new outlets, mainly targeting tier-2 and tier-3 cities in the next few years.
The move comes as consumer spending in smaller cities surges, with more than half of India’s middle-class growth now coming from non-metro regions. Burger Singh has already capitalized on this shift, operating over 175 outlets, 103 of which are in non-metro cities. Unlike many other fast-food brands that focused on metros, Burger Singh took a different route — a strategy that now generates 70% of its revenue. The company also reported a doubling of year-on-year sales, highlighting the strength of its regional approach.
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“We identified the untapped potential of smaller cities early on,” said Kabir Jeet Singh, Founder and CEO of Burger Singh. “Our QSR model is designed to thrive in these markets, and by focusing on operational efficiency and making franchising opportunities more accessible, we’ve been able to lead the non-metro QSR wave in India.”
Founded in 2014 in Gurugram, Burger Singh has rapidly expanded across over 75 cities, including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, and Amritsar. The chain has also ventured beyond India, with three outlets and a food truck in London.
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Following its recent pre-series B funding round, which pushed its valuation to ₹430 crore, Burger Singh is well-positioned to continue its aggressive growth. With its focus on regional flavors and a localized approach, the brand is set to bring its signature desi burgers to even more cities across the country.
