Elvish Yadav’s leap from screens to storefronts has arrived with serious intent. The popular YouTuber and Bigg Boss OTT 2 winner has officially stepped into fashion with the launch of his clothing brand, Systumm, and the early numbers tell a loud story. Within just 11 minutes of the website going live, the brand reportedly clocked sales worth Rs 25 lakh, a rare opening even by influencer brand standards in India.
The launch instantly drew massive attention from Yadav’s loyal fanbase, many of whom rushed to the site the moment the drop was announced. The surge was so intense that the platform briefly struggled under traffic, with several products selling out almost immediately. For a first time founder entering a crowded apparel market, this kind of response highlights the purchasing power creators now command beyond likes and views.
Systumm’s success also reflects a shift in how Indian audiences engage with influencers. This was not casual merchandise buying. It was fans placing trust in a personal brand they have followed for years. Yadav later shared a video thanking supporters, visibly surprised by the scale of the response and acknowledging the faith his audience showed in the venture.
More importantly, this launch marks Elvish Yadav’s first serious move into entrepreneurship outside digital content. By turning online influence into a consumer brand, he joins a growing list of creators building businesses rather than just partnerships. Industry watchers see Systumm as a strong case study for India’s creator economy, where popularity is now converting into real revenue, real demand, and real companies.
If this opening is any indication, Systumm is not just a hype driven drop. It is a signal that creator led brands are becoming a commercial force to reckon with.
