DRRK Foods is setting its sights on aggressive growth as it prepares to significantly ramp up its distribution network for its flagship product, Crown Basmati Rice. By the close of 2025, the company aims to boost its current domestic distribution presence by half—an ambitious move aimed at strengthening its foothold in both metro cities and fast-growing smaller towns.
At present, DRRK works with around 150 distributors across India. But that number is about to change. The company is now on the hunt for experienced super stockists—particularly those with a strong background in fast-moving consumer goods—to help build a faster, more responsive supply chain that reaches deeper into the Indian heartland.
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“As demand for premium Basmati continues to surge, it’s time to take Crown to every kitchen that values authenticity and quality,” said Vikram Marwaha, Joint Managing Director of DRRK Foods. “This expansion isn’t just about numbers—it’s about strengthening relationships with retailers and making sure our rice is available wherever there’s demand, whether it’s a large-format store in a metro or a family-run kirana in a tier-3 town.”
The Crown brand has built a loyal following over the years, thanks to its emphasis on purity, flavor, and consistency. Known for sourcing top-grade grains and following rigorous quality protocols, DRRK has built a reputation not just as a manufacturer, but as a steward of one of India’s most celebrated food traditions.
But this expansion isn’t limited to Indian borders. The company’s broader strategy includes ramping up its export operations as well, tapping into growing global interest in Indian Basmati. The idea is to position Crown as the go-to name for premium rice—whether you’re in Mumbai or Melbourne.
Behind this forward push is a legacy that dates back over five decades. Founded in 1967 by Mahinder Pal Ji, DRRK Foods began as a modest operation and has since transformed into one of the country’s major rice exporters. The brand’s growth has been anchored in three pillars: traditional know-how, cutting-edge processes, and an unshakeable focus on quality.
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With a clear roadmap for expansion and a brand that resonates with quality-conscious consumers, DRRK Foods is now positioning Crown to be not just a leader in the Basmati category—but a household name across India and beyond.
