Cosmix, a fast-growing player in India’s plant-based nutrition space, has emerged as a standout name in the country’s health supplements market, riding a sharp growth trajectory over the past few years. Founded with a focus on clean-label, plant-based protein supplements, the startup has expanded its business more than 2.5 times over the last three years, reflecting rising consumer demand for wellness-led nutrition products.
The brand entered the national spotlight after its appearance on Shark Tank India in 2024, where it secured a ₹1 crore investment from Namita Thapar in exchange for 1 percent equity. The deal significantly boosted Cosmix’s visibility and credibility, helping it scale faster across digital channels and deepen its connect with health-conscious consumers.
Financially, the company delivered a strong performance in FY24. Cosmix reported revenue of ₹24.4 crore during the year and closed the fiscal with a profit of ₹2.8 crore, underlining its ability to combine growth with improving operational efficiency in a category often marked by high customer acquisition costs.
The startup’s growth story aligns closely with Marico’s broader push into health, nutrition and wellness. The FMCG major has been steadily building a portfolio of digital-first and direct-to-consumer brands as it looks beyond its traditional staples business. In recent years, Marico has invested in and scaled brands such as Plix, True Elements, Beardo and Just Herbs, strengthening its presence across nutrition, personal care and beauty.
Collectively, Marico’s D2C brands have generated close to ₹900 crore in revenue so far, and the company has outlined an ambitious roadmap for the segment. Over the next three years, Marico aims to scale its digital and new-age brands business to ₹2,000–2,500 crore in revenue, making it a meaningful growth engine.
Within this context, Cosmix’s emphasis on plant-based nutrition, profitability at an early stage and strong consumer recall positions it as a strategic fit for larger players seeking to deepen their footprint in the fast-evolving wellness market.
