Premium Indo western womenswear label Chique has strengthened its offline presence with the launch of its first store in Bengaluru, marking the brand’s entry into the South Indian market. The new outlet, located at Phoenix Mall, spans 800 square feet and signals a sharper push towards brick and mortar retail as the company prepares for its next phase of growth.
Founded with a focus on contemporary silhouettes rooted in Indian aesthetics, Chique has built a largely urban consumer base across metros in North and West India. The Bengaluru opening is part of a wider strategy to tap into high spending fashion markets, where demand for versatile occasion wear and everyday premium clothing continues to rise.
Looking ahead to 2026, the company has outlined an ambitious expansion roadmap. Chique plans to open 25 company owned stores over the next year, taking its physical footprint deeper into key cities. The brand is targeting a 50 percent year on year jump in revenue, with annual recurring revenue expected to grow from ₹100 crore in 2025 to ₹150 crore by the end of 2026.
To support this growth, Chique has committed an investment of ₹20 crore. Around ₹15 crore will be directed towards setting up new stores and strengthening its retail network, while the remaining ₹5 crore will be used to scale marketing efforts and improve brand visibility across platforms.
Founder and partner Siddhant Gupta said that consumer preferences are shifting towards clothing that fits seamlessly into modern lifestyles, blurring the lines between occasion wear and daily fashion. While offline retail continues to contribute the bulk of sales, digital channels remain an important support pillar. The brand sells through its own website as well as curated fashion marketplaces such as Myntra and Pernia’s Pop Up Shop.
Beyond India, Chique has already established a foothold in the UAE and is preparing to enter select European markets. Over the next three years, it aims to build a network of more than 150 stores across domestic and international locations. The company is also integrating artificial intelligence across design, finance, logistics and store operations to improve efficiency as it scales.
