Wearables maker Boult has unveiled a new identity, rebranding itself as GoBoult as it eyes aggressive growth both in India and overseas. The move comes on the back of a strong FY25, where the company clocked Rs 800 crore in revenue — nearly double its topline from FY23.
With this brand overhaul, co-founders Varun and Tarun Gupta are setting their sights on Rs 1,000 crore revenue in FY26, while laying the foundation for a Rs 2,000 crore business by 2030. The company is also gearing up for international markets, with planned entries into the US, Europe, Southeast Asia, and East Asia next year.
GoBoult is doubling down on premiumisation, moving into the Rs 2,000-plus average selling price bracket. The brand’s new portfolio will focus on fashion-forward audio devices, smart wearables and AI-led personal gear tailored to younger users.
The company is ramping up its retail footprint significantly, from 3,000 to over 30,000 stores over the next 18 months across general trade, modern retail and brand experience formats. A budget of Rs 25 crore has been set aside for R&D and design innovation, with a focus on building intelligent, software-integrated hardware.
While GoBoult has no plans to move away from online sales, it is focusing heavily on creating a more immersive and premium in-store experience as part of its omnichannel strategy.
“Our growth isn’t just about numbers; it’s about relevance. GoBoult reflects who we are becoming, not just what we sell,” said Varun Gupta.
Having started as a homegrown brand built with modest beginnings, GoBoult is now positioning itself as a global personal tech player from India, geared for the next decade of wearables innovation.
