Six months ago, Anveshan, a fast-growing food brand, faced a supply chain crisis that was eating into its revenues. Despite being a ₹100 crore brand, its fill rates across quick commerce platforms hovered between 75–85%, leading to over ₹1 crore in lost sales every month as customers encountered frequent out-of-stock issues.
Founder and CEO Kuldeep Parewa says the turning point came when the company adopted FilFlo, an AI-powered supply chain management platform built by Shubham Vyas and Navdeep Parewa. Having faced similar operational challenges at Sleepy Owl Coffee and P-TAL, the duo designed FilFlo to eliminate the chaos of manual inventory tracking and Excel-based planning.
Since implementation, Anveshan’s fill rates have jumped to 95%, with quick commerce revenue rising 33% in a single quarter. The company now enjoys live inventory visibility across warehouses, AI-managed replenishment for distribution centers in Mumbai and Bangalore, and a fivefold increase in capacity through third-party warehousing.
“The biggest shift wasn’t the metrics—it was mindset,” Kuldeep shared. “We stopped managing the supply chain. FilFlo started managing it for us.”
The brand also underwent a structural revamp, creating specialized logistics roles and introducing sharper KPI tracking powered by FilFlo.
For consumer brands still managing operations manually, the message is clear. “If you’re doing ₹10 crore-plus and still handling replenishment in Excel, you’re leaving money on the table,” Kuldeep said.
FilFlo now powers supply chains for seven brands, handling over ₹300 crore in monthly GMV—and according to its founders, they’re only just getting started.
