Bengaluru based petcare platform Supertails has secured $30 million in a fresh funding round led by Venturi Partners, with participation from Nippon India Alternative Investments and Titan Capital Winners Fund. The round also saw continued backing from Fireside Ventures, RPSG Capital Ventures, Sauce VC and Saama Capital.
The company said the new capital will be deployed to scale its physical clinic network, widen the reach of at home veterinary services and strengthen fulfilment infrastructure as demand for organised pet services rises across urban centres. A portion of the funds will also go into building deeper personalisation tools on the app and supporting veterinarians through training and technology.
Founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna, Supertails operates a mobile led platform that brings together pet food, healthcare products, accessories and services under one roof. The app lists more than 30,000 products, including pharmacy items, and connects pet parents with a growing network of veterinarians for consultations, vaccinations and preventive care at home.
Supertails currently runs rapid delivery services in Bengaluru and plans to extend this model to other large cities over the next year. The company has also entered adjacent categories such as fresh pet meals and daily essentials, and now works with over 500 brands. Its veterinary network spans more than 100 professionals, including specialists and teleconsultation partners.
With this round, Supertails has raised about $51 million since inception, including earlier seed, Series A and Series B investments. The latest fundraise reflects rising investor interest in India’s petcare market, which is seeing higher spending on premium nutrition, healthcare and convenience led services.
As competition intensifies with players such as Heads Up For Tails, Wiggles and Petzzco expanding their footprints, Supertails is betting on a hybrid model that blends digital commerce, fast delivery and clinical services to build a nationwide petcare platform.
