Indian fashion jewellery startup Salty has raised ₹5.4 crore in a fresh funding round led by Anicut Capital, with participation from All In Capital, Suashish Diamonds, JK Group and a group of angel investors, as the brand looks to scale operations and broaden its product portfolio.
Founded by Twishaa Gupta, Kanishka Garg and Sonaal Goel, Salty operates in the fast-growing affordable fashion accessories segment, offering trend-driven jewellery across categories such as earrings, necklaces, bracelets and statement pieces. The brand positions itself at the intersection of everyday wear and occasion-led styling, targeting young, digital-first consumers seeking expressive yet accessible designs.
According to the company, the newly raised capital will be deployed toward expanding its core team, strengthening supply chain capabilities and launching new collections. A portion of the funds will also be used to accelerate product development as Salty plans to significantly widen its design catalogue over the next year.
The founders said the backing from consumer-focused investors reflects confidence in the long-term potential of India’s fashion jewellery market, which continues to benefit from rising online consumption, social media-led discovery and increasing acceptance of non-precious accessories among urban shoppers.
Operationally, Salty claims to have delivered over one lakh orders within a little over a year of launch, highlighting strong early traction in a competitive category. The brand has also built a social media following of close to 100,000 users on Instagram, which it actively uses as a sales and community engagement channel.
Looking ahead, the startup is targeting an annual revenue run rate of ₹40 crore in 2024 and plans to scale its assortment to more than 3,000 designs. Salty is also preparing to launch its own mobile application to deepen customer engagement and improve repeat purchases, alongside expanding its digital footprint across platforms.
The company has previously been selected under the Startup India Seed Fund programme and believes the current funding round puts it on a clear path toward building a ₹100 crore fashion accessories business over the coming years, supported by strong demand for affordable, trend-led jewellery in India’s evolving retail landscape.
