Petcare startup Supertails is in advanced discussions to raise between 15 million and 20 million dollars in a new funding round, with Venturi Partners expected to lead the investment. The potential round comes at a time when India’s pet care market is expanding rapidly, driven by rising disposable incomes and a noticeable shift toward premium pet products and services.
Supertails was founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna. All three previously held senior roles at Licious, the meat delivery company that grew into one of India’s most recognisable D2C brands. Their experience in building high trust consumer businesses is evident in Supertails’ model, which blends ecommerce with strong community building and service led offerings.
The platform sells everything from toys and treats to pet food and accessories. Alongside the retail side of the business, Supertails has also built a large services arm that includes online vet consultations, behaviour training sessions and a network of partner pet pharmacies across multiple cities. This mix of products and services has helped the company carve out a clear position in a category that has traditionally been fragmented and heavily offline.
Supertails has attracted several well known investors already. Its backers include RPSG Capital Ventures, Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. A new cheque from Venturi Partners is expected to help the company deepen its supply chain, expand its training and consultation offerings and bring more pet parents into the fold.
If the round closes at the upper end of the expected range, Supertails will join the growing list of Indian consumer startups that have secured sizable capital despite a tighter funding environment. The company’s steady growth signals strong confidence in the future of India’s pet care economy.
