Bengaluru-based beauty and wellness startup Dazzl has secured USD 3.2 million in a seed funding round, marking a strong vote of confidence in its rapid-response, at-home service model. The investment was led by Stellaris Venture Partners, with participation from a cohort of prominent founders and operators including Ritesh Agarwal, Maninder Gulati, Abhinav Sinha, Sameer Brij Verma and Abhishek Bansal.
The fresh capital will be channelled towards expanding and refining Dazzl’s hyperlocal operations in Bengaluru, where the company is testing a quick commerce approach to everyday beauty and wellness needs. Unlike traditional salon or appointment-led platforms, Dazzl is built around speed and frequency, offering services such as blow-dries, head massages and pedicures at customers’ homes within minutes of placing an order.
Founded by Komal Solanki and Ashish Bajpai, Dazzl is positioning itself at the intersection of convenience, consistency and affordability. The company operates a vertically integrated model, overseeing professional sourcing, training, scheduling and service delivery. This structure, the founders say, allows tighter control over quality while enabling rapid fulfilment across dense urban clusters.
According to the company, the funding will be used to validate its core consumer proposition, strengthen unit economics in select neighbourhoods and build repeatable playbooks for demand generation and operations. Investments are also planned in technology infrastructure and training systems to ensure service reliability as volumes scale.
Over the next 12 months, Dazzl aims to deepen its footprint across key micro-markets in Bengaluru, closely tracking repeat usage and customer retention before rolling out to additional cities. The focus will remain on high-frequency, everyday use cases rather than occasion-driven services, a strategy designed to build habit and predictable demand.
With urban consumers increasingly prioritising convenience and time efficiency, investors believe on-demand personal care is poised for growth. Dazzl’s early bet on speed-led beauty services places it among a new wave of startups attempting to reimagine how essential services are delivered in India’s largest cities.
