Mumbai’s fast-fashion delivery landscape is picking up pace, and KNOT has moved quickly to secure fresh capital to stay ahead. The quick fashion startup has raised 5 million dollars in a funding round led by 12 Flags, with participation from existing backers Kae Capital and Boundless Ventures. The raise comes barely three months after the company closed its pre-Series A round of 3 million dollars, signalling investor confidence in its rapid early traction.
Founded earlier this year by IIT Bombay graduates Archit Nanda and Rachit Bansal, KNOT has built its proposition around a simple but ambitious promise: fashion delivered to your door within 60 minutes, paired with doorstep trials and instant returns. The model is designed for Gen Z and millennial shoppers who increasingly expect spontaneity in fashion discovery and minimal friction in purchase decisions.
The company plans to deploy the new funds to deepen its 60-minute delivery network across Mumbai and make early inroads into other major metros. A large portion of the capital will go into strengthening micro-warehousing, expanding routing capabilities and reinforcing last-mile logistics to support higher order density.
KNOT has also begun widening its brand catalogue. In recent weeks, it has onboarded major apparel names including Jack and Jones, Vero Moda, Louis Philippe, Van Heusen and Allen Solly. The move is aimed at balancing speed with selection, a combination the founders believe will shape the future of urban fashion consumption.
The startup reports it has crossed 350 daily orders, a threefold rise in the last quarter. Its platform includes virtual try-on tools and at-home trials to reduce the hesitation often associated with online fashion purchases.
KNOT competes with players such as Slikk and ZILO, while platforms like Myntra have started scaling their own fast-delivery fashion services. With shoppers gravitating toward faster fulfilment and curated discovery, the quick fashion category is preparing for its next phase of growth, and KNOT intends to remain one of its early pace-setters.
