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Tuesday, January 20, 2026

Gully Labs Raises Rs 30 Crore Series A Led by Saama Capital to Scale Premium Indian Sneaker Brand

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Indian sneaker label Gully Labs has closed a Rs 30 crore Series A funding round, marking a significant step in its ambition to build a homegrown premium footwear brand with global relevance. The round was led by Saama Capital, with continued participation from existing investor Zeropearl VC, according to people familiar with the development.

The fresh capital will be deployed to widen Gully Labs’ product range, scale its physical retail footprint across major Indian cities, and strengthen brand visibility in overseas markets such as the United States and the United Kingdom. The company is also sharpening its supply chain and customer engagement efforts as it prepares for its next phase of growth.

Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs has positioned itself in the premium sneaker segment by drawing design inspiration from Indian cultural cues, regional art, and traditional craft narratives. The brand’s collections aim to blend contemporary sneaker silhouettes with locally rooted storytelling, targeting consumers looking for differentiation beyond mass-market footwear.

The Series A round also saw participation from a group of founders and angel investors with backgrounds across consumer brands, food, and education technology. These include Mokobara founder Sangeet Agrawal, Veeba founder Viraj Bahl, Unacademy co-founders Roman Saini and Gaurav Munjal, Genesis Luxury founder Sanjay Kapoor, and Edelweiss Mutual Fund MD and CEO Radhika Gupta.

Since raising its seed round in March 2025, Gully Labs has reported rapid traction. The company has scaled to an annualised revenue run rate of around Rs 30 crore, established offline stores in five Indian cities, and recorded early sales from international customers in the US and UK through cross-border channels.

Investors backing the brand said Gully Labs stands out for its clear premium positioning and early ability to build demand across both digital and physical retail formats. With the new funding in place, the company is now targeting an annualised revenue of Rs 100 crore by FY 2026–27, as it looks to cement its presence in India and build recognition in global sneaker markets.

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