Bengaluru: Preventive nutrition startup Good Monk has secured ₹33 crore in a pre Series A funding round, valuing the company at ₹175 crore. The investment was led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures, the family office of Dot and Key founder Suyash Saraf. Members of the founders’ families also joined the round, signalling continued backing from early supporters.
Good Monk operates under Superfoods Valley and was founded by Amarpreet Singh Anand and Sahiba Kaur. The brand is known for its sprinkle on nutrition format, designed to blend into everyday home cooked meals without changing taste or texture. The approach targets households seeking simple ways to add nutrients to regular diets rather than adopting separate supplement routines.
The company reported that revenue has expanded nearly 25 times over the past 18 months. It has also turned CM3 positive, indicating improving contribution margins after marketing and distribution costs. Management said this shift reflects better control over unit economics as volumes scale and repeat purchases grow.
The fresh capital will be channelled into research and development, with a focus on expanding the product pipeline and building formulations backed by clinical validation. Good Monk plans to introduce new formats beyond its current range and invest in consumer education around preventive nutrition. A portion of the funds will also support wider distribution in tier two and tier three markets, where awareness of nutrition is rising but access to convenient formats remains limited.
Investors backing the round pointed to the brand’s habitual consumption model and focus on everyday food fortification as key strengths in a crowded wellness space. The company currently sells through its own website and major marketplaces such as Amazon and Flipkart. It plans to step up digital outreach and partnerships to widen reach over the coming year.
With the latest funding, Good Monk aims to build scale in India’s fast growing preventive health segment by embedding nutrition into daily eating habits rather than positioning itself as a niche supplement brand.
