Plant-based nutrition startup Earthful has secured Rs 26 crore ($2.89 million) in a pre-Series A funding round, led by Fireside Ventures and V3 Ventures, with additional participation from Atrium Angels. The capital injection comes as the company seeks to deepen its presence in India’s rapidly growing health and wellness segment, particularly in women’s nutrition.
Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful gained national attention after appearing on Shark Tank India. The startup had previously raised around $1 million from angel investors and family offices. According to company sources, Earthful achieved over threefold growth in the last financial year, driven by strong customer retention and the rising demand for clean-label, plant-based nutritional supplements.
The newly raised funds will primarily support the expansion of Earthful’s women-focused product line, along with scaling operations in Hyderabad and Mumbai. The company also plans to invest in product innovation and brand-led marketing strategies aimed at capturing a larger share of India’s wellness market.
Earthful’s portfolio currently includes daily multivitamins designed for various age groups, plant-based protein powders, and supplements targeting skin, hair, and sleep wellness. All products are formulated to be free from unnecessary additives, reflecting the brand’s focus on preventive health and simplified nutrition.
Over the past two years, Earthful has built a customer base exceeding 2 lakh, with repeat consumption emerging as a key growth driver. With this latest funding round, the startup aims to accelerate its footprint across India, particularly in Tier 1 and Tier 2 cities where demand for premium, plant-based wellness solutions is growing rapidly.
Industry experts note that women’s health remains an underserved segment in India, with rising awareness around preventive nutrition creating a robust opportunity for brands like Earthful to scale quickly. The company’s founders see the funding as a stepping stone toward establishing a broader portfolio of plant-based, wellness-focused products and strengthening brand recognition nationally.
