Gurugram based haircare startup &Done has raised $3 million in a fresh funding round led by global venture firm RTP Global, signalling continued investor interest in science backed beauty brands built for Indian consumers. The round also saw participation from All In Capital and Suashish, along with angel investors Kitty Agarwal of Info Edge Ventures and Titan Capital founders Kunal Bahl and Rohit Bansal.
Founded in 2023 by Atit Jain and Saumya Yadav, &Done began its journey as a professional haircare brand focused on salon use before entering the consumer retail segment last year. The company positions itself as a performance led brand, developing formulations designed specifically for Indian hair types while matching international quality benchmarks.
The newly raised capital will be deployed to strengthen the team, deepen research and development capabilities, expand the product portfolio and step up investments in brand building and marketing. Yadav said the brand aims to address a long standing gap in the market where consumers struggle to find solutions that deliver visible results. The founders believe trust, clinical formulation and professional validation will be key to winning long term loyalty.
&Done’s professional range is currently available across more than 500 salons in markets including Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh and Hyderabad. The company follows an omnichannel strategy, selling through both digital platforms and offline channels. Over the coming year, it plans to widen its retail portfolio with problem focused products targeting concerns such as dandruff and scalp health.
Manufacturing is based in India, while select ingredients are sourced internationally to meet formulation standards. RTP Global said the brand’s salon first approach gives it a strong edge in an increasingly crowded beauty landscape and positions it to build a differentiated presence in professional haircare.
Prior to this round, &Done had raised Rs 3 crore. The funding comes amid a wave of investments into India focused hair and beauty brands, reflecting growing demand for specialised, results driven personal care products.
