Non alcoholic beer maker BERO has crossed a major milestone after securing fresh capital from global private equity firm Paine Schwartz Partners, pushing the company’s valuation beyond the 100 million dollar mark. The investment underscores growing investor confidence in the fast expanding non alcohol and wellness beverage segment, particularly among younger consumers seeking alternatives to traditional beer.
The investment was made through BetterCo Holdings, a newly launched investment platform backed by Paine Schwartz that focuses on scaling high growth brands across food, beverage and wellness. BetterCo Holdings was set up in November 2025 and has already built a selective portfolio that includes energy drink brand Lucky Energy and functional snack company Crisp. BERO is among its first beverage focused bets.
While the company has not disclosed the exact size of the investment, people familiar with the deal said the funding values BERO at more than 100 million dollars, placing it among a small group of non alcoholic beer brands globally to reach that level. The capital will be used to expand production capacity, strengthen distribution across key markets and invest in brand building, according to industry sources.
BERO’s existing backer Imaginary Ventures, which invested at an early stage, also participated in the round, signalling continued conviction in the brand’s long term growth story. Imaginary Ventures has previously backed several consumer focused brands in food, fashion and wellness.
Founded to tap into the rising demand for alcohol free social drinking, BERO has positioned itself at the intersection of taste, lifestyle and moderation. The brand has seen steady traction in urban markets, driven by changing consumer attitudes towards alcohol, health and fitness, as well as stronger retail and on trade presence.
Market analysts note that the global non alcoholic beer category has been growing at a faster pace than traditional beer in several regions, supported by innovation, improved taste profiles and premium positioning. With fresh institutional capital and a valuation north of 100 million dollars, BERO is now expected to accelerate its push in an increasingly competitive but rapidly maturing segment.
