Reliance Consumer Products Limited has formally stepped into India’s packaged foods segment with the relaunch of SIL, a legacy brand that traces its roots back more than seven decades. The move marks the company’s first full-scale entry into packaged foods and positions SIL as the anchor brand for its long-term ambitions in the category.
The revived SIL portfolio has been redesigned for contemporary Indian households while retaining flavours and formats associated with its heritage. The brand’s initial rollout spans everyday food categories including instant noodles, jams, ketchups, sauces and spreads, placing it squarely in the mass consumption space.
As part of the relaunch, SIL has introduced four noodle variants covering Masala, Atta with Veggies, Korean K-Fire and Chow-Chow flavours, with entry prices starting at ₹5. The ketchup range is made using real tomatoes and excludes artificial colours and synthetic ingredients, with packs priced from ₹1. The mixed fruit jam offering contains eight fruits and carries a higher fruit content compared to standard market offerings, available in multiple pack sizes beginning at ₹22.
Reliance Consumer Products said the refreshed range has been developed following extensive consumer research, focusing on natural ingredients, familiar taste profiles and affordability. The company aims to build scale by targeting frequent-use categories that have strong demand across urban and rural markets.
SIL has historically enjoyed strong recall in Indian kitchens, and its return under the Reliance umbrella is expected to benefit from the group’s distribution strength and retail reach. The company plans to expand the brand’s footprint nationally as it builds out a wider packaged foods portfolio.
With this relaunch, Reliance Consumer Products signals its intent to become a significant player in India’s fast-growing packaged foods market, blending legacy branding with modern formats to compete in high-volume everyday food categories.
