PepsiCo India has widened its presence in the premium snacking segment with the introduction of Red Rock Deli, a global gourmet chip brand that has built a strong following across Australia and several international markets. The brand has now been adapted and produced locally for Indian consumers, marking a notable addition to PepsiCo’s growing food portfolio.
Red Rock Deli’s India rollout begins with a lineup of flavours that draw from global cuisines and culinary trends. The products are made using sunflower oil and rely on three production formats, which include kettle cooking, baking and popping. PepsiCo executives said the combination is designed to deliver distinct textures and flavours for consumers who are looking for more layered snacking experiences.
The company noted that the launch sits at the intersection of two major shifts in India’s food landscape. On one hand, consumers in metro cities are increasingly gravitating toward international-style snacks. On the other, the rise of quick commerce has accelerated the discovery and trial of new brands, allowing products like Red Rock Deli to reach households faster and with greater visibility.
PepsiCo India’s Chief Marketing Officer for its foods division, Saakshi Verma Menon, said the new portfolio responds directly to this demand for “premium, chef-led” flavours and a growing appetite for speciality chips that appeal to a more experimental audience. She added that the company aims to create a balance between global inspiration and local taste expectations as it builds the brand’s presence across India.
To support the launch, Red Rock Deli is now available on leading quick commerce platforms, placing it within the reach of consumers who are increasingly using rapid delivery services for impulse purchases and snack occasions. PepsiCo said the introduction reflects its broader strategy of leaning into premiumisation and culinary innovation to appeal to younger, urban buyers who expect novelty and quality from packaged snacks.
The company believes that Red Rock Deli’s arrival will contribute to the ongoing shift in India’s snacking behaviour, where consumers are moving beyond traditional options and seeking more flavour-focused, globally influenced products.
