India’s largest dairy cooperative Amul has moved to allay consumer concerns after a video circulating widely on social media questioned the quality of its popular Masti Dahi. The company issued a detailed clarification, rejecting the claims and asserting that the product fully complies with all food safety regulations prescribed in India.
The viral clip, shared across platforms including WhatsApp, alleged that Amul Masti Dahi had failed certain quality parameters during testing. The source of the test and the conditions under which it was conducted were not clearly stated, prompting confusion and concern among consumers.
Responding to the claims, Amul said it conducted an internal review of the specific batch referenced in the video and verified its quality reports. According to the company, the batch meets all standards set by the Food Safety and Standards Authority of India and aligns with Amul’s own internal quality benchmarks, which the cooperative described as among the most rigorous in the dairy sector.
Amul also highlighted the nature of dahi as a live fermented product. Because it contains active cultures, factors such as storage temperature, handling during transport and the manner in which samples are collected can significantly affect test outcomes. The company noted that it has no information on how the sample shown in the video was stored prior to testing.
Manufactured at ISO certified facilities, Amul Masti Dahi undergoes more than 50 quality and hygiene checks before reaching retail shelves. These include microbial testing and safety assessments to ensure consistency and freshness across batches.
Addressing questions around packaging, Amul clarified that there is no quality difference between dahi sold in cups and pouches. The price variation, it said, is solely due to packaging costs.
The cooperative cautioned against unverified claims circulating online and urged consumers to rely on official communication and regulatory authorities for accurate information. Customers seeking clarification have been encouraged to reach out directly to Amul’s consumer support channels.
Amul reaffirmed its commitment to food safety, transparency and consumer trust, stating that it remains focused on maintaining strict quality controls across its product portfolio.
