Wow! Momo, India’s popular quick-service restaurant (QSR) chain, is shaking up the instant noodles market with the launch of Wow! Noodles, a new range of cup noodles inspired by both Indian and Asian flavors. The company has set an ambitious revenue target of ₹100 crore within the next 24 months, betting big on the rapidly growing instant noodles segment.
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With over 700 outlets across 60+ cities, Wow! Momo is now expanding its footprint beyond restaurants and into the fast-moving consumer goods (FMCG) space. The company plans to distribute Wow! Noodles across major e-commerce platforms, quick commerce (Q-Com) services, and modern retail stores in 200 towns and cities. It’s also making a move into airline catering, with plans to feature Wow! Noodles on the inflight menus of Akasa Air, Air India Express, and SpiceJet.
What sets Wow! Noodles apart is its fusion of bold flavors, bringing a mix of street-style Indian and classic Asian influences. The lineup includes varieties like Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel, promising an experience that stands out from conventional instant noodles.
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Speaking about the launch, Sagar Daryani, Group CEO & Founder of Wow! Momo, said, “We’re redefining the cup noodles category by combining desi and Asian flavors in a way that’s exciting, convenient, and unique. This is a major milestone in our journey to make Wow! Momo a household name beyond just QSR.”
The Indian instant noodles market is currently dominated by Nestlé’s Maggi, ITC’s Yippee, and CG Foods’ Wai Wai. However, with the market expected to double from $1.88 billion in 2023 to $3.83 billion by 2028 (CAGR of 15.31%), Wow! Momo sees a massive opportunity to carve out its niche.
