The Baker’s Dozen (TBD), an artisan bakery brand, has partnered with Bollywood actress Soha Ali Khan for its consumer awareness campaign, ‘The Truth We Knead,’ as announced in a press release on Thursday, October 10.
With the festive season coming up, TBD aims to take advantage of the higher demand for cakes and cookies, which usually sees a double-triple times sales increase. They aim for Rs 30-40 crores in sales from October to December.
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Co-founder Aditi praises Soha Ali Khan for commitment to quality
Furthermore, Aditi Handa, co-founder of The Baker’s Dozen, released a statement, saying, “We have always admired Khan for her commitment to quality and authenticity, which perfectly aligned with what we wanted to communicate to our customers.” She further added, “Her partnership amplifies our message and helps us reach more people who value authenticity and excellence in their food.” Interestingly, the campaign is designed to make the most of the festive season.
Expressing her excitement, Aditi remarked, “This campaign is a great initiative to educate people about the importance of knowing what’s in their food. I am proud to be part of a movement that promotes honest and delicious bakery products.”
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The Baker Dozen now functions in 50 cities across India
Founded in Mumbai in 2013 by Sneh Jain and his wife, Aditi Handa. The company offers a variety of baked goods, including cakes, cookies, sourdoughs, daily bread, and snacks. Since its humble beginnings, TBD has expanded to over 50 cities across India. Its state-of-the-art factory spans 30,000 square feet, featuring advanced European machinery and rigorous quality checks to ensure the highest standards.
Moreover, besides its retail stores, TBD is available on quick commerce and e-commerce platforms like Blinkit, Instamart, Zepto, and Big Basket. It’s also sold through retail partners like Nature’s Basket and Namdhari’s.
