The Glenwalk, a premium Scotch whisky brand under Cartel Bros, has achieved remarkable sales figures, selling over 50,000 cases (600,000 bottles) across 10 states in just seven months of this financial year.
The Glenwalk sees highest sales in Maharashtra
Maharashtra has emerged as the leading market, accounting for 45% of total sales, followed by Haryana (25%) and Uttar Pradesh (20%).
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Building on this momentum, The Glenwalk has ambitious expansion plans, aiming for a 500% increase in sales to reach 300,000 cases. The brand also plans to expand its footprint to over 18 states and five countries.
“As we expand our footprint and introduce new formats, we’re excited to continue delivering exceptional experiences and solidifying The Glenwalk’s position as a leading global spirits brand,” said Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros.
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The Glenwalk will continue to set new standards – Sanjay Dutt
Renowned Bollywood actor and brand ambassador Sanjay Dutt expressed confidence in the brand’s future, saying, “As we reach new heights, I’m confident that The Glenwalk will continue to set new standards in the global spirits industry.”
To cater to diverse consumer preferences, The Glenwalk will introduce new formats, including 200ml nips in November 2024, expected to quadruple sales. The launch of 1-litre bottles in October 2024 is also anticipated to boost sales.
