Soulflower, India’s first farm-to-face brand, has emerged as a leader in the premium hair oil market, according to a report by Blinkit.
Soulflower’s revenue share surges 33%
The brand holds an impressive 33% revenue share in the segment, surpassing Hamdard and Mamaearth. Soulflower’s dominance in the premium hair oil category, which contributes 16% to Blinkit’s overall revenue, underscores its growing popularity.
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“Soulflower has always been at the forefront of innovation and our partnership with Blinkit is a testament to that. As one of the first beauty brands to embrace e-commerce, we’ve become India’s New Tel (oil) for Gen-Z and Gen-Alpha,” said Natasha Tuli, Co-Founder & CEO, Soulflower. “Thanks to Blinkit, we are able to reach a large segment of our customers in just ten minutes. It brought us closer to our consumers and enabled us to solve their hair and skin problems at the soonest possible.”
Soulflower ranks 2nd in visibility on Blinkit
The brand has established a significant foothold in the small-pack segment, competing successfully with global players. Additionally, Soulflower ranks second in organic visibility on Blinkit, trailing only Parachute, which highlights its strong brand recognition and customer trust.
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Further, the report highlighted regional demand, with Delhi NCR driving the majority of category revenue, followed by Mumbai, Bengaluru, and Chennai. Soulflower’s reach and visibility on Blinkit have solidified its position as a trusted choice for premium hair oil consumers. Natasha Tuli further added, “We’re thrilled to see Soulflower emerge as a leader in the premium hair oil segment. Our commitment to using farm-fresh ingredients has resonated with consumers.”
Soulflower offers around 200 different products, such as carrier oils, essential oils, shampoo bars, soaps, masks, aroma oils, diffusers, and potpourri. Founded in 2001, it expanded globally in 2015, starting to sell its products in the US, Dubai, and the UK.
