Simpli Namdhari’s, India’s only 100% vegetarian omni-channel retailer, has unveiled its “Vocal for Local” program to support local FMCG brands in Karnataka.
The initiative aims to provide emerging brands with premium retail platforms, helping them reach broader audiences without hefty listing fees.
Simpli to offer space and opportunity to five FMCG food brands
Under this program, Simpli Namdhari’s will select five innovative FMCG food brands quarterly, offering shelf space and sampling opportunities. The focus is on bootstrapped brands from Karnataka, particularly those founded by entrepreneurs struggling to access wider markets.
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“We are deeply connected to Karnataka and committed to fostering its diverse entrepreneurial spirit. This initiative aligns with our mission to uplift local brands, offering them a pathway to growth that otherwise would be out of reach,” said Gurmukh Roopra, Group CEO of Namdhari Group.
Supporting local businesses has a ripple effect on community – CEO
By supporting local businesses, Simpli Namdhari’s aims to create economic opportunities, promote job growth, and foster community connections. “Supporting local businesses has a ripple effect on the community. Every purchase boosts our local economy, creates jobs, and keeps money circulating within the region,” Roopra added.
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With its “Vocal for Local” initiative, Simpli Namdhari’s reaffirms its commitment to empowering local businesses. By providing a platform for small-scale brands to succeed, the retailer is building a resilient community and paving the way for a vibrant retail environment in India.
