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Monday, January 13, 2025

Nandini Launches Whey-Infused Idli-Dosa Batter for a Healthier Breakfast

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Nandini, the beloved brand from Karnataka’s Karnataka Milk Federation (KMF), has introduced a new ready-to-cook idli-dosa batter enriched with 5% whey protein. 

This innovation aims to make the classic South Indian breakfast more nutritious and accessible for busy urban dwellers. Karnataka’s Chief Minister, Siddaramaiah, officially launched the product on Wednesday.

The Rationale Behind this Product 

In a press statement, KMF highlighted the growing trend among city residents, who, due to hectic lifestyles, often find it difficult to prepare home-cooked meals. As a result, there’s an increasing demand for convenient, ready-to-eat food options that are both quick and nutritious.

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To meet this demand, KMF has launched a high-quality, affordable Nandini idli-dosa batter with added whey protein. The batter will be available in two sizes: 450g priced at Rs 40 and 900g at Rs 80, and will be sold at local milk parlours.

KMF plans to first gauge the product’s popularity in Bengaluru before considering expanding to other cities.

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