Anand Mahindra, Chairman of Mahindra Group, recently took to X to express his appreciation for the enduring popularity of Mysore Sandal Soap, an iconic product that continues to capture the hearts of many.
The Mysore Sandal Soap Gets Praised by Top Industry Leaders
Reflecting on his personal memories of using the soap, Mahindra shared his intention to start purchasing it again, commenting, “Seeing this brought back so many memories. I’m thrilled to see it still going strong and thriving. I’m going to start buying it again and enjoy the fragrance of tradition!”
Continue Exploring: Arata Raises $4 Million to Expand Its Haircare Brand in India
Along with his post, Mahindra also shared a video showcasing the intricate process of crafting the famous soap at the Mysore Sandal Soap factory.
Mysore Sandal Soap Holds a Unique Legacy
The Mysore Sandal Soap, recognized worldwide for its distinctive fragrance and shape, is produced by Karnataka Soaps and Detergents Limited (KSDL). It gained widespread attention when former Indian cricket captain MS Dhoni endorsed it in 2006. The soap, primarily popular in southern India, is set for an expansion to further regions. According to The New Indian Express, KSDL plans to add 480 new distributors by 2025, with aims to reach states like Jammu & Kashmir, Nagaland, Gujarat, and Punjab.
Continue Exploring: Amazon Faces Historic Strike as Workers Walk Off Amid Contract Dispute
For over four decades, the soap has maintained its signature oval shape and vibrant red and green packaging, alongside its famous logo and tagline, “The only soap with 100% pure sandalwood oil.” However, the company is now planning a makeover, which includes a new logo and slogan.
