Dabur India has expanded its Herb’l product line to include a new children’s toothpaste, introducing the Dabur Herb’l Kids Toothpaste featuring popular characters Iron Man and Elsa.
The brand announced the launch on Facebook, saying, “Power up your smiles! The Dabur Herb’l Iron Man Edition Kids Toothpaste is here! With a super strawberry flavor and zero harmful chemicals, it’s perfect for hero-strong teeth. Available now on Amazon!”
New Product Launches on Various Platforms
This new product is available on various multi-brand e-commerce platforms and in modern retail stores nationwide. To enhance the shopping experience, Dabur has included a QR code on each toothpaste package, allowing customers to access a fun, themed interactive game.
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Abhishek Jugran, Executive Vice President of Marketing at Dabur India, expressed excitement about entering the children’s toothpaste market: “Children’s enamel is more delicate than adults’, which makes them more susceptible to cavities. Our toothpaste is crafted with natural ingredients to protect enamel and fight harmful bacteria.”
Dabur has an Impressive Lineup of Products
Known for its focus on natural and Ayurvedic personal care and healthcare products, Dabur also sells food and beverages.
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Prashant Agarwal, Dabur India’s Marketing Head for Oral Care, highlighted the company’s commitment to innovation: “At Dabur, we blend herbal knowledge with modern science to meet the changing needs of our consumers. With Dabur Herb’l Kids Toothpaste, we aim to offer a safe, enjoyable, and effective oral care solution that both kids and parents will trust.”
