After successfully launching in the US, Amul is set to expand into the European market by the end of November. Jayen S Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), made the announcement.
GCMMF is the company behind the popular Amul dairy products.
Amul to available in European market by end of November
According to Economic Times, Mehta announced while addressing a convocation of Indian Institute of Foreign Trade (IIFT), “We will be launching milk…fresh products in Europe by the end of this month.”
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Notably, Amul will initially introduce its products in Spain, followed by a phased expansion into other European countries. According to Jayen S Mehta, the company aims to overcome current non-tariff barriers hindering India’s dairy exports. Removing these barriers will boost export opportunities.
“Try to create a market opportunity for us,” Mehta stated, further adding that milk supports the livelihoods of over 10 crore families in the country, with most producers being small and marginal farmers.
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Amul enters US with Costco Wholesale
In the previous month, Amul Gold entered the US mainstream retail market with gallon packs (3.78 litres) now available at Costco Wholesale. Jayen Mehta, managing director of GCMMF, said, “It is a proud moment for us as we have entered mainstream retail in the US.”
