Coca-Cola India has joined forces with Adani Digital Labs, a division of the Adani Group, to optimize the reach of its products to consumers throughout the country.
Coca-Cola India has partnered with Adani Digital Labs to use the consumer-centric platform for product sampling, gaining deep consumer insights, and establishing a “direct relationship” with the consumers.
Coca-Cola is one of the pioneering companies to provide its products through this cutting-edge medium.
Adani and Coke India Deal!
As a result of the agreement, Fanta Apple Delite and Charged by Thumbs Up, two of the most recent products to be added to the Coca-Cola India product line, will be made available for sampling at a number of the most important airports in the country.
Adani Digital Labs is Adani Group’s digital arm, and it’s famous for facilitating frictionless user journeys and experiences that allow the company to reach out to its massive customer base. Adani Sampling is a digital platform that connects businesses with a wide variety of travelers and allows them to zero in on buyers with a high propensity to spend.
The platform, which is live in seven airports (Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram) and Adani CNG Stations, will soon be available in a wide variety of additional settings to foster meaningful consumer-brand connection.
Coke India has recently introduced new innovations like “Charged By Thumbs Up” and “Fanta Apple Delight” to the market. While Thums Up Charged amps up the unique, powerful flavor of the $1 billion Thums Up brand, ‘Fanta Apple Delite’ uses real apple juice to create a delightful sparkling beverage that consumers may use to revitalize themselves on all levels.
Vice President of The Coca-Cola Company’s India and Southwest Asia Operating Unit, Customer and Commercial Leadership Greishma Singh: “Digital and product innovation are both critical growth drivers for us at Coca-Cola India.
This collaboration with ADLPL delivers a SaaS-based sampling ecosystem, which is an exciting new approach for consumers to try our new products. We consider this to be the beginning of a fruitful cooperation with Adani, and we anticipate working with them on further groundbreaking projects in the near future.
Group’s Senior Vice President and Chief Digital Officer for Consumer Business, Nitin Sethi, expressed his excitement about working with Coca-Cola. By utilizing our digital ecosystem, we hope to increase the brand’s value by assisting it in developing a long-lasting relationship with its target audience. Our services are designed to make things easier for customers of the brand.